Stonemill Slow Crafted Bakehouse: Slow Crafted Enjoyment

Stonemill Bakehouse, a Canadian bakery, understood and connected with consumer values to better sell its bread in Ontario.

Campaign details

Agency: Mass Minority Advertiser: Stonemill Bakehouse Category: Brand Reawakening

Section I — Case Parameters

Business Results Period (Consecutive Months): August 2016 – March, 2017 Start of Advertising/Communication Effort: August 2016 August 2015 – July 2016 Ontario $500,000 – $1 million