Stayfree: Project Free Period

Aditya Kanthy, Toru Jhaveri, Sanchari Chakrabarty, Natasha Bohra

Feminine care brand Stayfree created a provocative social initiative in India to drive genuine change in the lives of marginalised women.

Campaign details

Brand: Stayfree Brand owner: Johnson & Johnson Pvt. Ltd. Lead agency: DDB Mudra Group Country: India Industries: Feminine hygiene Media channels: Events & experiential, Word of mouth, influencers Budget: Up to 500k

Executive summary

Feminine

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands