Stairways of value

Naoki Takahashi

This paper proposes a framework for identifying paths to a customer growth and management process designed to nurture customers into prime customers.

Brand loyalty

stairways of value

A framework for customer value migration analysis in Japanese CRM

Naoki Takahashi INTAGE (formerly MIC)

Introduction

This paper proposes an advanced framework for Customer Relationship Management (CRM) objective setting and demonstrates...

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