SSE Riga Alumni Association: Let's beat Stanford

This case study describes how SSE Riga Alumni Association, an academic institution, targeted alumni, graduates and potential donors with games and a website, leading to improved overall donations.

SSE Riga Alumni Association: Let's beat Stanford

Campaign details

Client: SSE Riga Alumni Association Brand: SSE Riga Alumni Association Agency: DDB Latvia Category: Product/Service Launch Country: Latvia

The Stockholm School of Economics in Riga (SSE Riga) is a business school ranked by the Financial Times to be among TOP25 business schools in Europe. In 2011, approximately 11% of SSE Riga alumni had donated to the school within efforts run by the SS

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