Sponsorship marketing - a new marketing channel?

Xavier Quattrocchi-Oubradous, co-founder and CEO of SponsorClick, explains why sponsorship marketing should be taken seriously as a new element in the marketing mix.

Sponsorship Marketing A New Marketing Channel?

Xavier Quattrocchi-Oubradous SponsorClick

When we last published an article in Admap [1], it was placed in the 'sponsorship marketing' focus section. It generated an interesting reaction from readers...