Spider-Man: Into the Spider-verse – There’s a Hero in All of Us

Sony Pictures Home Entertainment, a media company, increased hype and DVD purchases of Spider-Man: Into the Spider-Verse in the US by getting eight of the top Twitch streamers to feature its characters in their gameplay.

Campaign details

Brand: Spider-Man: Into the Spider-verse Brand owner: Sony Pictures Home Entertainment Agency: Universal McCann Market: US

Executive summary

Our strategy for the Spider-Man: Into the Spider-verse home entertainment release was born from a data-led insight that revealed gamers as a lucrative audience. Working with the IPG Lab, our innovation and trend division, we applied a creative approach to recruiting top gaming influencers, bypassing pla