Speed, power and efficiency

Allen Kamer and Karen J. Partridge

This paper presents a case study involving a leading pharmaceutical information company that uses internet-based research as a means of gathering primary data from physicians and other subjects.

Speed power and efficiency

The impact of wireless technology on internet research

Karen J. Partridge MORPACE Pharma Group, Ltd andAllen Kamer MORPACE Pharma Group, Ltd

Conducting research among physicians presents many of the same challenges seen in all market...

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