Spark: Play

Spark, the telco, used machine learning and an app to gamify healthy physical activity for children and combat concerning screen time in New Zealand.

Campaign details

Brand: Spark Brand owner: Spark Entrant company: Colenso BBDO, Auckland Media: PHD, Auckland Market: New Zealand Sector: Telephone & internet services Media channels:Cinema, Content marketing, Mobile & apps, Outdoor, out-of-home, Social m 1 - 3 million

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