Sowing growth in your own backyard

Toby Thomas and Bruce Lurie

This article uses the analogy of gardening to illustrate best practice in marketing during a recession.

Marketing in a recession
Marketing budgets
Demographic & socio-economic segmentation

Sowing Growth In Your Own Backyard

Growing a business seems next to impossible in tough economic times. Your customers are not buying as much or as frequently as they used to, and the usual programmes...

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