SOLCA: Don't play with the sun

SOLCA, an Ecuadorian committee which fights cancer, raised awareness of the link between sun exposure and skin cancer through a stunt during a football match.

Campaign details

Brand: SOLCA Agency: Norlop JWT Market: Ecuador

Executive summary

Skin cancer is one of the most common types of cancer in Ecuador, yet there is widespread lack of knowledge around how dangerous it can be.

This campaign raised mass awareness about the dangers of prolonged sun exposure, driving the conversation through different social and media channels with one single message: ‘Don't play with the sun’.

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