So What? A Rejoinder to the Reply by Crites and Aikman-Ekenrode to Rossiter et al.
Philip G. Harris, Geoff Nield, Richard Silberstein and John R Rossiter
This article continues the debate concerning the validity of using brain imaging to identify scenes in a commercial that are likely to be encoded (or processed) in long term memory.
So What? A Rejoinder to the Reply by Crites and Aikman-Eckenrode to Rossiter et al. (2001)
John R. RossiterUniversity of WollongongRichard B. Silberstein,Phillip G. Harris, and Geoff NieldSwinburne University of Technology
Stephen L. Crites and Shelly N....
