Snickers: World's Longest Football Match

Snickers wanted to boost sales among men aged across 10 countries in the Middle East, where the confectionery brand is thought of as an energy bar.

Snickers: World's Longest Football Match

Kitcatt Nohr Digitas

Entry Information

Category: Product Manufacturing and DistributionCountry where program ran: Middle East and North AfricaDate program started/ended: 21 March 2010

Product Description: Snickers is the world's biggest selling candy bar. In the Middle East, it is positioned as an energy bar or 'man fuel'.