Snickers: Defeating exam hunger

Chocolate brand Snickers used social media and gamification to appeal to teenagers in China during exam season and reverse negative growth.

Campaign details

Brand: Snickers Brand owner: Mars Food China Lead agency: BBDO and Proximity China Contributing agencies: Kong Ming, MediaCom  Country: China Industries: Confectionery Media channels: Online display, Online video, Sales promotion, Social media, Television 1 - 3 million