Smart Energy GB: Getting to yes – How we got more people to say “yes” to a smart meter

Smart Energy GB, a national campaign for the smart meter rollout in the UK, created a series of TV ads featuring cartoon characters who informed consumers about why switching to a smart metre was the best option.

Campaign details

Brand: Smart Energy GB Advertiser: Smart Energy GB Entrant: AMV BBDO Principal author(s): Joe Smith and Craig Mawdsley, AMV BBDO

Executive summary

The smart meter rollout is one of the most significant and ambitious infrastructure projects

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