Slow Down. Take it Easy.

The Association of Swiss Insurers (SVV), Road Safety Fund (FVS) and Swiss Council for Accident Prevention (BFU) wanted to launch a public service campaign to raise awareness of the dangers of fast driving.

Slow Down. Take it Easy.

Rod Kommunikation

“Slow down. Take it easy” was launched as a public service campaign to raise awareness about the dangers of hectic and speedy driving, a leading – yet often overlooked – cause of traffic accidents. Since its debut in November