Sky TV/Sky Q: Simplicity is the enemy of DIVERSITY

Sky Q, a subscription-based television and entertainment service, launched a campaign in the UK to increase consideration by tapping into a more diverse representation of its potential customers.

Campaign details

Brand: Sky TV/Sky Q Agency: Sky Creative

Sky Q: Simplicity is the enemy of DIVERSITY

Summary

Sky Q, a product that combines TV channels and content, streaming apps, internet apps and lifestyle apps, successfully reversed declining consideration by tapping into a more diverse representation of its potential customers.

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