Skoda Taiwan: SKODA x Handsome Dancer "CoinciDance" Campaign

SKODA, an automotive brand, used a series of viral videos to increase brand awareness in Taiwan.

Campaign details

Agency: PHD Country: Taiwan

The Summary Statement

SKODA formally entered the Taiwan market in 2015, and has gradually raised brand awareness among young males. However, overall awareness still remained at only 15% of the marketplace. SKODA, as a European carmaker, needed to boost brand awareness and