Simply Smart Marketing

Dai Min Barclay

Argues that inter-cultural differences are increasing in America, and that segmented marketing is essential.

Asian American consumers (US)
Black consumers (US)
Hispanic/Latinx consumers (US)
Managing across markets
United States
Cultural influences & values

Simply Smart Marketing

Dai Min BarclayConquest & Diversity Marketing Volvo Cars of North America, Inc

The rise of buying power, population, and the political influence of minorities and gays/lesbians in the U.S. has given rapidly increasing prominence...

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