Sick Kids VS Conventional Fundraising

SickKids, a paediatric teaching hospital for sick children, launched the largest fundraising initiative in Canadian Healthcare history to raise $1.3bn for a new, state-of-the-art children's hospital.

Campaign details

Brand: SickKids Foundation Agency: Cossette

Executive Summary

The fundraising targets for building a new SickKids Hospital were unprecedented, representing the largest fundraising initiative in Canadian healthcare history.

Continuing with conventional fundraising would've fallen $300M short.

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