Shopper IQ

This article describes a shopper insights quantitative study run in the UK, which used an online panel to increase its scale.

Shopper IQ

Roger Jackson, Christian Dubreuil and Emma Shaw Advantage Group and Research Now

Summary

Shopper IQ is a syndicated Shopper Insights study, run in the UK obtaining 76,000 completes over a 12 week period. This study has run for three years, and Shopper IQ would not exist without the scale of online access panels – we can interview r