Shell Lubricants qualitative segmentation study

Shell, an oil industry company, launched a large-scale ethnographic study to inform its global innovation and growth strategy, providing a new direction for redefining relationships with customers in the UK.

Campaign details

Brand: Shell Agency: BAMM Country: UK

Synopsis

Context & objectives

Shell's Lubricants division operates across multiple industrial sectors globally.

As a premium brand, it's becoming increasingly important for Shell to be able to deliv

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