Sharkproject: Spendenkampagne - stop finning

The practice of finning (cutting the fins off living sharks) leads to the death 200 sharks each year worldwide.

Sharkproject: Spendenkampagne - stop finning

Agency name: Wegner & Partner GmbH Client name: Sharkproject Category: Cause or Charity/ Non-profit Marketing

BACKGROUND

The practice of finning (cutting the fins off living sharks) is one of the most brutal forms of animal cruelty. However, as an important ingredient for a gourmet soup, the fins are “worth their weight in gold”. One kilogram of shark-fin s