Shaping high level business decisions through dynamic understanding of consumer insights. Developing a new graphic media for the new (next) generation

Clarín, an Argentine daily newspaper, has the largest circulation within Spanish-speaking countries and is the world’s eighth largest newspaper.

Shaping High Level Business Decisions Through Dynamic Understanding of Consumer Insights

Developing a New Graphic Media for the New (Next) Generation

Ricardo Kirschbaum and Esteban CollCLARÍN, Argentina

Fernando MoiguerMoiguer & Asociados, Argentina...