This is a story about the power of focus. By refocusing on its core essence of the 'So effective, dentists recommend it' campaign, Sensodyne was able to not only beat off the threat of a major competitive launch, but also doubled its set objectives growing European sales by 20% and value market share by 1.1%.
Sensodyne – Recommended by Dentists
Brand Name: Sensodyne – Recommended by DentistsAdvertiser: GlaxoSmithKline Agency: Grey WorldwidePrize: GoldCategory: Pharma/Healthcare
SUMMARY
This is a story about the power of focus. By refocusing on its core essence of the...
