Seatbelts - 'Damage' campaign: no seatbelt, no excuse. Helping to reduce road deaths by 13% in a year
Dawn Reid, Pamela Baird, Julie Anne Bailie and David Lyle
Road fatalities in Northern Ireland are substantially higher than in Great Britain. Some 9.5 per 100,000 population are killed on the roads in Northern Ireland compared to 5.9 in Great Britain.
| Agency: McCann-Erickson | Authors: Dawn Reid, Pamela Baird, Julie Anne Bailie and David Lyle |
'Damage'
Seatbelts
THE
CONTEXT
Road
fatalities in Northern
Ireland are higher than
its nearest European
neighbour, Great Britain,
with deaths per 100,000
population...
