Sears, Roebuck and Company: Bob Vila For Craftsman campaign

Mariko Fujinaka

Retail giant Sears, Roebuck and Co. labored through a dismal decade in the 1980s as increasing competition ate away at its market share.

Sears, Roebuck and Company: Bob Vila For Craftsman campaign

Mariko Fujinaka

Overview

Retail giant Sears, Roebuck and Co. labored through a dismal decade in the 1980s as increasing competition ate away at its market share. Sears found its power and dominance...

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