Scout Association of Croatia: Boranka – Paint it back

The Scout Association of Croatia organised a volunteer-led afforestation campaign to revitalise the country’s fire-struck areas.

Campaign details

Brand: Boranka (Paint it back) Brand owner: Scout Association of Croatia Agency: Imago Ogilvy Country: Croatia

Executive summary

When fires happen, everyone joins in to save forests, but after the fires are extinguished, burned-down forests remain forgotten. Croatia has faced many devastating wildfires in the past years, so the Scout Association of Croatia decided to help revi