Scania: The Unbelievable Truth

Scania, a manufacturer of commercial vehicles, increased web traffic and achieved an ROI of £220:1 with its compelling campaign that took consumers on an online journey.

Campaign details

Brand: Scania Advertiser: Traton Agency: April Six Country: UK

Campaign Overview

Revealing The Unbelievable Truth

Truck marque Scania's recent growth in market share, combined with the sector's shutdown enforced by COVID-19, meant more end-of-lease returns than normal. To keep profits moving in the right direction, a unique promotion and impactful campaign were