Sanofi Genzyme: A pioneering partnership - innovation through collaboration

Sanofi Genzyme, an American biotechnology company, used multiple data sources to get deeper customer insights, in order to better understand Multiple Sclerosis.

Synopsis

In 2011, two major things happened for Sanofi that put them in a unique position. First they acquired Genzyme, the world's third-largest biotechnology company in the world; and second, they had two MS products to launch worldwide – in t

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