Sambito: #NatureRepresented

Sambito, a commercial consultancy, got thousands of lawyers to fight court cases for nature by defending trees for free, in order to help protect Ecuador's threatened environment.

Campaign details

Brand: Sambito S.A Advertiser: Soluciones Ambientales Totales Entrant: Grey London Principal author(s): Matt Gladstone, Grey London; Eduardo Maruri, Grey Europe


This isn't a B.I.G. case. It's about a small activity, in a small country. Unless you were deeply into Sustainability you might never notice it.

. They went into law to be the good guys, championing of truth, justice and the rule of law. But all lawyers are sometimes called on to defend unsavoury people. In Ecuador, this can lead to a cynical public thinking of lawyers as the bad guys. That hurts.

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