Sainsbury's: Signsbury’s – the world’s first deaf-friendly supermarket

Sainsbury's, a British supermarket brand, transformed its store into 'Signsbury's' to raise awareness of British Sign Language (BSL).

Campaign details

Brand: Sainsbury's Advertiser: Sainsbury's Agency: Gravity Road Country: UK

Campaign Overview

The world's first deaf-friendly supermarket

Sainsbury's wanted to substantiate its Live Well For Less promise by improving the experience of deaf colleagues and customers. It created 'Signsbury's'.

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