Sage: Don't Call it a Comeback

Sage, a technology business for accounting software, launched a campaign in the UK to help the business grow and the brand to transform.

Campaign details

Brand: Sage Agency: Wunderman Thompson UK

Summary:

Sage, the founding father of accounting software, the UK's most successful technology business, had their market leadership challenged by cloud-native new entrants. This is a story of how we defied category conventions and unearthed a unifying insigh

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