Safi: #SisRedahJe! Sekali sembur, bergegar dunia

Hijab haircare brand, Safi Shayla, penned an anthem encouraging hijab-wearing young women to be unapologetically themselves in Malaysia.

Campaign details

Brand: Safi Brand owner: Safi Entrant company: Ensemble Worldwide Petaling Jaya Idea creation: Ensemble Worldwide, Petaling Jaya Media: PHD Media Malaysia, Petaling Jaya Market: Malaysia Sector: Hair care Media channels: Livestreaming, Online display, Online video, Point-of-purchase, in-store, Social media, Television, Websites & microsites, Word of mouth, influencers Up to 500k

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