Washington State Department of Health: COVID-19 Campaign

The Washington State Department of Health, a state agency of Washington, launched a multilingual campaign in the US to encourage people to follow all the safety measures in place to prevent the spread of COVID-19.

Campaign details

Brand: Washington State Department of Health Advertiser: Washington State Department of Health Agency: C+C

Situation

Washington State was the first place that COVID-19 appeared in the U.S.

C+C was hired by the Washington State Department of Health (DOH) on March 17 to work in partnership to develop a campaign that encouraged behaviors that could help stop the spread.