Vedantu Innovations: Meteoric climb to a top EdTech brand in India

Vedantu, an online tutoring platform, launched a strategy in India to establish itself as a challenger brand in the EdTech space and an EdTech leader that sustains India's learning needs.


In 2020, the 'awareness' period for EdTech was over. It was an unprecedented year for the category, owing to the pandemic that made online learning the main option for students. Akin to FinTech post demonetization, EdTech became the hot new segment.