VanMoof: The no bike' bike launch"

Bike-meets-tech company VanMoof used a media relations strategy to launch its latest range of connected city bikes across the UK, France and Germany.

Campaign details

Brand: VanMoofAgency: Ballou

Overview

  • Low cost, high impact campaign across multiple markets delivers way above expectations
  • Product launch delivered in just two weeks
  • 10 interviews, 19 bike demos and over 124 pieces of coverage across markets...