Upsetting the odds: La Francaise des Jeux’s recording-breaking IPO

La Francaise des Jeux (FDJ), France's lottery operator, promoted its privatisation in France by creating a webpage, films and posters to spread information and a multi-channel hotline to answer questions.

November 21, 2019: The day La Frangaise des Jeux went down in history

La Frangaise des Jeux (FDJ) is France's lottery operator. With about 25 million players, it is the second largest lottery operator across the whole of Europe. For 25 years, the company has continuously diversified its product offer through innovation