Universal Music Group Nigeria: More than Afrobeats

Universal Music, a music corporation, created a community of music influencers and platforms to promote its wide range of music genres and artists in its roster to increase market share in Nigeria.

Overview

In 2018, BWL Agency was appointed as the PR Agency for Universal Music Group Nigeria, the world's leading entertainment group. Whilst the international roster includes a superstar roster from Justin Bieber to Taylor Swift amongst others, the brand st