UNICEF and Government of Ghana: Ghanaians Against Child Abuse (GACA)

The Government of Ghana created a social campaign against child abuse in Ghana by launching a media event for key opinion leaders and roadshow for influencers to spread the message.

Campaign Brief

Situational analysis and insights

A 2013 Child Protection baseline research report conducted by the Government of Ghana (GoG)/UNICEF indicated that when children were asked their opinions about physical discipline, 57.5% of respondents (aged 14-17 years) said they were beaten at home

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