Uber: Max the vax

Uber, a transport company, launched a campaign in India to encourage riders and drivers to return to the platform, focus on vaccinations to strengthen safety propositions and position the brand as a frontrunner on safe rides.

Situation Analysis

A deadly second-cave of COVID in India hit the mobility and travel sector hard. Even as movement restrictions were relatively relaxed compared to the first-wave, record-breaking COVID caseload and prevalent misinformation, had instilled a deep fear o