Toyota: #AStarisborn

Toyota, an automotive brand, promoted sales of its Toyota Starlet vehicle in Kenya by launching a finance partnership with key banks to help customers afford it.

Context of the #AStarIsBorn Campaign

  • In 2019, Toyota Motor Corporation (Toyota) and Suzuki Motor Corporation (Suzuki) formalized their global alliance that would bring together Toyota's strength in electrification technologies and Suzuki's strength in technologies for compact vehicles.

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