TM Net: Jiran – hyperlocal content and commerce platform

JIRAN, a content and commerce platform, positioned itself as the first content-driven hyper-local commerce platform in Malaysia.

Campaign Strategy

Context:

2020 marked the year of many an opportunistic business pivots, specially with stories concerning SME/MSME/Micro businesses. So whilst the likes of Lazada, Shoppee & Grab stood-up to the task of hand holding small businesses struggling to stay afloat in these challenging times, was seeking a more Given its scale and the nation building obligation, Telekom Malaysia with the perhaps largest small and medium base relationship with over who would roughly was seeking a more viable business model of long term engagement that is self sustaining.