Thor Trucks: Beating Tesla to the streets

Thor Trucks, a transportation lab, launched its new ET-One truck in the US by creating an exclusive that compared its fully electric truck to one of its rivals, Tesla.

Campaign details

Brand: Thor Trucks Inc. Agency: The Bulleit Group

Thor, Meet Bulleit. Bulleit, Meet Thor

  • We're storytellers for the digital age. We take unknown companies in new markets, create a narrative and build movements to support them.
  • When Thor Trucks, an LA-based bootstrapped transportation lab, was ready to come out of stealth with a fully electric class eight semi-truck, the ET-One, we knew we had a product that mattered.

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