Taco Bell: Big Bell

Taco Bell, the US fast-food brand, harnessed the power of Big Ben and rickshaw drivers to launch its first London restaurants.

Campaign details

Brand: Taco Bell Agency: Edelman, London (PR Agency) and Unit9 (Production)



Taco Bell is a successful US fast food brand, which had begun its expansion across the UK but had not yet set foot in London.


Edelman was tasked with driving the mass awareness and buzz for Taco Bell's first London restaurant openings, in a way that felt relevant to Taco Bell but also to the everyday Londoner.

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