T-systems Slovakia: Meal for geeks (jedlo pre ajťákov)

T-Systems Slovakia, an IT services and consultancy company, was able to directly engage IT workers in the Czech Republic, in order to coax them to move back home, through a disguised recruitment campaign.

Campaign details

Advertiser: T-Systems Slovakia Brand: T-Systems Slovakia Agency: AC&C Public Relations Country: Slovakia


Our region faces extremely low unemployment and lacks of IT workers in particular. Companies compete to reach potential

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands