Brand: Tinder Agency: M Booth
When you're the largest and most popular dating app in the world, it's natural for the competition to swipe at your heels. That's the predicament Tinder was in in early 2017.
Bumble, an app created by a former Tinder employee, was getting significant buzz in particular with its claim that it empowered women by letting them make the first move in the dating game. The importance of supporting women's concerns came into even