Storia.ro: Romanian Hygge

Storia.ro, a real estate brand, adapted the Danish concept of 'hygge' to Romanian culture during the COVID-19 lockdown and created a new Romanian word to convey the idea of 'hygge'.

Why is this Campaign Worthy of an Award?

Staying at home might have been fun at the beginning of the pandemic, however soon many people started to feel rather trapped in a house that became insufficient to accommodate all their new needs. Not being able to change the daily lansdcape, moreov