Stallergenes Greer: Augmenting reality to build an engaging NAVDF booth experience for vets

Stallergenes Greer, a global biopharmaceutical company, created an AR-led experiential booth at the North American Veterinary Dermatology Forum to promote its Supportive as a Service Dog campaign.

The Challenge

Stallergenes Greer (STAGR), a provider of allergen-specific immunotherapy to treat atopic dermatitis in animals, had little time to prepare for the North American Veterinary Dermatology Forum (NAVDF) in Austin, TX in April 2019. Its prio

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