Special Delivery: How UPS PR helped the company staff up to handle a crucial holiday season

UPS, a postal service, created a two-month campaign using local hiring events and a national press release to encourage applications for its temporary, seasonal roles in the US.

The Opportunity:

The holiday delivery rush – "Peak Season" in UPS parlance – is the most critical time of year for the company and for the millions of businesses and consumers who rely on its deliveries. From November through January, UPS's daily package...