Singha Soda: When inspiration pops

Wildcats, the entrepreneurial platform, launched a 4-week challenge in Myanmar.

Objectives & Challenges

Wildcats is an innovative platform born out of the COVID-19 pandemic to encourage people to break out of their shells and become entrepreneurs, with a mission to unearth unexpected entrepreneurs from places hit hard economically around the world - re runner-up with large cash prizes.

We used Facebook as main medium, together with Instagram, LinkedIn, Facebook Community. For measurement, we set up an integrated ads dashboard to see real-time performance across different campaigns. Google Tag Manager, Facebook Pixel were used to define user journey with custom events, and later used in re-targeting with different ads copies based on where they are in user journey